Every email you send, and every one you reply to, is a chance to show customers who you are. This relaxed, practical workshop is about making the most of both.
Your inbox is one of the few things about your business you fully own. No algorithm decides who sees it, no platform can take it away.
Join us to get confident with what comes in, what goes out, and how to make both feel just like you.
What We’ll Cover
Getting Your Communication Right
With Lauren Hunter from Unravel Business Support, we'll look at:
Setting up your email so it feels professional from the first message
Replying with templates that still sound like you
Setting expectations early, so boundaries are easier to hold
Turning a tricky message into a trust-building one, with a real worked example
Building a Mailing List That Works for You
We'll explore:
Why a list is one of your most valuable assets - and how to actually grow one
What to write when it feels like you've got nothing to say
A content bank of ideas you can come back to every month
Growing your list at markets and online, with sign-ups that don't feel pushy
Finding a sending rhythm you'll actually stick to
What to send in the run-up to Christmas, while there's still time for it to count
Meet Your Guest Host
Lauren - Unravel Business Support
Lauren is the founder of Unravel Business Support, working behind the scenes with independent businesses to sort out the systems, communication, and operations that let them focus on what they do best.
She's spent the past two years working closely with us at Support The Makers, helping shape everything from maker communications to workshop programmes like this one.
Lauren brings a practical, no-nonsense approach to email and communication - the kind built from actually doing it, not just talking about it.