Build a brand that feels like you. A practical workshop for makers to create a clear, confident identity that connects with customers.
You’ve created something amazing, now it’s time to make sure your brand tells that story.
Join us for a relaxed, practical workshop designed to help you build a brand that feels like you, connects with the right people, and gives your business the confidence it deserves.
Your brand is so much more than a logo or a nice colour palette. It’s the story behind what you make, the values you stand for, the feeling people get when they discover your work, and the reason they remember you.
What We’ll Cover
Building the Foundations of Your Brand
With Karen Bennett from Karen Bennett Graphic Design, we’ll look at:
What makes a strong brand (and why it’s about more than just visuals)
Understanding your brand personality, values, and story
Finding what makes your business stand out
Getting clearer on who you’re creating for
Building a brand that feels recognisable and consistent
Bringing Your Brand to Life
We’ll explore how to make your brand shine across everything you do, including:
Creating a look and feel that feels true to you
Choosing colours, fonts, imagery, and design elements with confidence
Making your social media, packaging, and marketing feel connected
Simple ways to elevate your visuals without overcomplicating things
Canva tips and tools to help you create content more confidently
Meet Your Guest Host
Karen Bennett – Karen Bennett Graphic Design
Karen is the founder of Karen Bennett Graphic Design. After years working in marketing within financial services, she took the leap in 2023 to support independent female-led businesses.
Karen helps makers and small businesses create brands that feel like a true reflection of who they are, through brand strategy, design, brand refreshes, and Canva training.