Build a brand that feels like you. A practical workshop for makers to create a clear, confident identity that connects with customers.
You’ve created something amazing, now it’s time to make sure your brand tells that story.
Join us for a relaxed, practical workshop designed to help you build a brand that feels like you, connects with the right people, and gives your business the confidence it deserves.
Your brand is so much more than a logo or a nice colour palette. It’s the story behind what you make, the values you stand for, the feeling people get when they discover your work, and the reason they remember you.
Build Your Brand From the Inside Out will help you understand what makes your business unique and how to bring that through in a way that feels clear, consistent, and authentic.
Whether you’re just starting out, feeling a bit stuck with your branding, or you’ve grown and your current look no longer feels like it fits, this workshop is here to help you find clarity and confidence.
Karen Bennett will share her expertise in brand strategy and design, showing you how to create a brand identity that feels aligned with your business and helps you connect with the customers who will love what you do.
What We’ll Cover
Building the Foundations of Your Brand
With Karen Bennett from Karen Bennett Graphic Design, we’ll look at:
What makes a strong brand (and why it’s about more than just visuals)
Understanding your brand personality, values, and story
Finding what makes your business stand out
Getting clearer on who you’re creating for
Building a brand that feels recognisable and consistent
Bringing Your Brand to Life
We’ll explore how to make your brand shine across everything you do, including:
Creating a look and feel that feels true to you
Choosing colours, fonts, imagery, and design elements with confidence
Making your social media, packaging, and marketing feel connected
Simple ways to elevate your visuals without overcomplicating things
Canva tips and tools to help you create content more confidently
Meet Your Hosts
Karen Bennett – Karen Bennett Graphic Design
Karen is the founder of Karen Bennett Graphic Design. After years working in marketing within financial services, she took the leap in 2023 to support independent female-led businesses.
Karen helps makers and small businesses create brands that feel like a true reflection of who they are, through brand strategy, design, brand refreshes, and Canva training.
Carmen – Support The Makers & Porty Festival
Carmen is the founder of Support The Makers and co-founder of Porty Festival.
What started as a one-off Christmas market in Portobello in 2019 has grown into a much-loved community of makers, creatives, and small businesses across Edinburgh and the Lothians.
Carmen is passionate about creating opportunities for independent businesses to grow, connect, and feel supported, because running a creative business can sometimes feel like a lot to figure out on your own.
Why Come Along?
Building a brand can feel a bit overwhelming. There are so many decisions to make, from what colours to choose to how to explain what you do in a way that feels natural.
This workshop is about helping you cut through the noise and understand the bits that really matter.
You’ll leave with a clearer idea of what your brand stands for, practical ways to strengthen your visuals and messaging, and the confidence to show up more consistently as your business grows.
Expect honest advice, friendly chat, plenty of practical ideas, hot drinks, cookies, and a supportive room full of people who are all figuring it out too.
Let’s build brands that feel as brilliant as the things you make.